Creating Canadian Maple Company Amidst the COVID-19 Pandemic

Discover the journey of the Canadian Maple Company, born amidst the challenges of the COVID-19 pandemic. Experience the legacy and taste of the best maple syrup from Canada.

Creating Canadian Maple Company Amidst the COVID-19 Pandemic
Captured by the talented Gabriel Rancourt: The essence of Quebec in a bottle – Canadian Maple Company's exquisite syrup.

The global pandemic turned worlds upside down, leaving many in a whirl of uncertainty. But even in such times, resilience and innovation shine through. In Canada, where the cold winter embraces the land, the COVID-19 challenges met a passionate response from an entrepreneur unwilling to stand by idly. Enter the Canadian Maple Company, a brand born in adversity but bathed in sweetness.

Our sugarmaker meticulously crafts the purest maple syrup from the heart of Quebec's forests.

A Legacy in Every Drop

As spring thaws the vast Canadian landscapes, the "temps des sucres" beckons. This period, marked by frigid nights and warmer days, kicks off the maple harvesting season, an age-old tradition in Quebec. It's during this time that the magic happens. Nestled in the Parc des Appalaches, specifically in Sainte-Lucie, lies the Bistreau d'érable – a haven for families across the province. These families converge annually, seeking an authentic and rustic experience, reminiscent of simpler times. Here, the Sugar Loaf mountain stands guard over approximately 24,000 tapped maple trees. As these majestic trees reach for the sky, they're the first to bathe in the spring sun's embrace, drawing the precious maple water from their depths. This raw, pure water is then meticulously transformed into the most sought-after nectar globally: the best maple syrup from Canada.

Our family's dedication to this craft spans generations, refining techniques and merging traditions with the modern world. This intersection of past and present encapsulates the spirit of Quebec. This harmonious blend of heritage and innovation results in a product that we believe stands out as the best Canadian maple syrup. Every drop captures the essence of the mountains, a sweet reminder of Mother Nature's gifts, perhaps to console us from the icy grip of winter.

Not only is our maple syrup a product of age-old techniques, but it's also certified organic by Ecocert Canada, the gold standard for sustainable and organic practices in the nation.

Perfecting the Canadian Maple Company website, identifying those last few tweaks to ensure a seamless user experience.

Birth of a Brand

The brainchild behind this venture, I took it upon myself to oversee every aspect of Canadian Maple Company's formation during the pandemic. From the brand conception, web design, social media management, content creation, SEO, to even photography, I was hands-on. The investment was minimal, but the passion was immeasurable.

The efforts bore fruit sooner than anticipated. Within 90 days of our launch, our pure organic maple syrup had traveled across continents, gracing tables in countries like China, Russia, Brazil, Israel, and the USA. Corporate giants like Google's North American headquarters and Swiss firms sought our signature syrup. This swift rise to global prominence caught the attention of media outlets, with features in Bloomberg, Yahoo Finance, The Globe and Mail and Business Insider.

Our website, a labor of love and perseverance, now boasts 1 million impressions with nearly 75,000 organic clicks. We proudly rank atop numerous keywords related to maple syrup. But beyond the numbers, it's the heritage of Quebec that shines through. I take immense pride in exporting a piece of our homeland and spreading joy amidst challenging times.


In the midst of a global crisis, the Canadian Maple Company stands as a testament to the human spirit's indomitability. With roots deep in tradition, yet eyes set on the future, this venture is more than just a business; it's a preservation of Quebec's rich legacy. So, the next time you savor the best maple syrup from Canada, remember the journey it undertook, from the heart of Quebec to your table, and the resilience it represents.

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Jamie Larson